GENDER AND SEXUAL MINORITIES AS A CLIENT GROUP
There is no such thing as a uniform clientele – know-how equals knowledge and understanding
Client service work is all about meeting different people and you need no additional products or services to take this diversity into account. The only thing you need to do is to let go of your personal assumptions and stereotypes. Hardly ever is service bad on purpose, it is usually just a case of lacking knowledge. The real challenge is to give up hetero normative ideas.
Good service is based on respecting individuality and uniqueness. In practice this means investing in the development of general service models and personnel. In order to take diverse clients into account, you need the determination to develop the know-how of your personnel and the service attitudes of the whole organisation.
We at MyBusiness Solutions provide professional training and consulting services relating to issues of gender and sexual minorities, service production and the effects of equality legislation in public service production.
The queer/gay training events are organised in co-operation with MyWay Solutions’s QLife travel service that provides services for domestic and foreign queer travellers.
We offer client-oriented training events for, for instance:
- service and travel service providers
- professionals in the fileds of welfare and health
- service providers in the fields of culture and education
Training events are meant for, for instance:
- staff or other employees working directly with clients
- the whole management branch
- students or other related groups
Potential training event themes:
- queer client segment and the possibilities it offers
- EU equality legislation
- gender and sexual minorities as clients in the public health service sector
- minority groups in the work community
Training event content and prices
Training event content is determined by the event themes (potential themes shown below). The training event fee is determined by the event’s duration, the number of participants in the chosen event, event location and the amount of materials needed in the chosen event. We are happy to provide you with more information on any issues to do with our training events.
Gender and sexual minorities – basic training
- what are gender and sexual minorities
- minority client segment’s importance
- approaching one’s own stereotypical notions
- exercises in gender and sexual minority issues
Training for client service personnel and employees working directly with clients
- what are gender and sexual minorities?
- minority client segment’s importance
- approaching one’s own stereotypical notions
- client-oriented service model – each client is different and equally unique
- "gay friendly" service equals service know-how – information about other service providers, services and sources of information
Basic training for professionals in marketing and product and service production
- what are gender and sexual minorities?
- minority client segments and their potential
- the right kind of marketing – how to avoid common mistakes
- segment specific marketing
- segment specific product and service expectations
- marketing and communications channels and possibilities
Equality legislation – basic training
- introduction to equality legislation and its importance in different public sectors
- equality legislation and the minority groups included in it
- effects of equality legislation and how to take the law into account
- more on Finnish anti-discrimination legislation
- how equality legislation works in practise and operating in accordance with the law
Gender and sexual minorities as clients in health and welfare services
- what are gender and sexual minorities?
- why do gender and sexual minorities disappear in health and welfare services
- taking minorities into consideration in service production and planning
- approaching one’s own stereotypical notions
- client-oriented service model – each client is different and equally unique
- effects of equality legislation – starting points and obligations